7. BRAND DIGITALIZATION
Brand Strategy
Ensures the brand’s identity, voice, and experience are expressed effectively across all digital ecosystems.
Brand Digitalization
Roadmap.
Audit
Digital Ecosystem
Strengthen
Search Visibility
Measure & Optimize
Performance
Activate
Digital Channels
Align
Digital Identity
turning brands
into digital forces
of influence.
Emerald’s Brand Digitalization Strategy ensures your brand shows up online with purpose, consistency, and power. We translate identity into seamless digital experiences — where every click, scroll, and interaction reinforces who you are and why you matter.
1. Audit Digital Ecosystem
Reviews current digital touchpoints to assess brand consistency and performance.
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Website
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Social platforms
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Apps
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Landing pages
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Email templates
2. Align Digital Identity
Ensures the digital visual and verbal presence matches the brand's strategy.
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Web design
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UX/UI tone
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Typography and colors
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Microcopy
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Animation/motion
3. Strengthen Search Visibility
Improves how discoverable and indexed the brand is online.
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SEO structure
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Keyword strategy
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Content tagging
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Site speed
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Mobile optimization
4. Activate Digital Channels
Delivers brand-aligned content and experiences across priority platforms.
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Campaigns
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Automation tools
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CRM integrations
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Paid media
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Organic strategies
5. Measure & Optimize Performance
Implements data tools and dashboards to track, analyze, and improve outcomes.
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KPIs
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Analytics reports
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Heatmaps
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Conversion tracking
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A/B testing
